Sometimes selling and buying become really hard to navigate, and I find both teams on the opposite sides of the same coin. Buyers are wanting to ensure they trust the seller, and Sellers want to understand that the buyer is trustworthy. In going through this stressful process as a seller, competing and standing out from the competitor, spending valuable time understanding the customer needs and matching the value proposition (this has never been my favourite term; What is valued by the buyer) all requires team mentality.

What if the secret to skyrocketing sales lay in merging timeless trust with breakthrough technology?

Over the past decades and eons, sales have relied on the trust we develop in direct human relationships, our negotiations skills and our direct personal understanding of negotiating and risk controls. The future successful sales teams marry traditional relationship-building with cutting-edge technology.

Looking at the possible strategies and considerations how would you look at adopting AI.

It all begins with an idea.

What am I doing.

Why settle into a routine with a customer. Focus on growing the portfolio, understand the market and drive for the best outcome.

But be aware of the risk in spreading to commodity relationships.

In today’s rapidly evolving business environment, effective account management and sales has never been more critical. Strong account management is the lifeline of customer relationships, directly influencing sales success, client satisfaction, and competitive advantage. Success in these areas influences your brand, social media and the account plans others run on your business. However, as businesses transition into an AI-enabled world, the implications of poor account management become even more pronounced. The good news? Generative AI systems are poised to offer humans support and promising transformative solutions. The bad news? Setting up process and humans learning how to develop the understanding of AI.