CJConnect what am I up to?
What is CJConnect?
Over the past few months, I’ve had the chance to reflect on what I value, the knowledge I’ve gained over the decades, and how I can best contribute to the market.
Through my work with customers and organisations I have worked with in mining, industrials, Oil and Gas, Energy and industry leaders, and countless conversations with suppliers and purchasers, one recurring theme stands out: the challenge of consistently connecting in B2B relationships.
In the world of B2B, it’s easy to feel stuck—like a heavy truck bogged down in complexity. Opportunities to grow and thrive are abundant but navigating them can be daunting. Many businesses struggle to turn awkward or unproductive supplier-customer interactions into thriving, efficient partnerships. This is where I see an opportunity to make a real difference.
Why CJConnect?
CJConnect is born from the idea of helping businesses refine, refocus, and manage the risks inherent in B2B relationships. These relationships are often disconnected and lack systematic approaches, making it harder to align overarching strategies, marketing, operations, and growth.
Here’s what I aim to tackle:
Building Real Relationships: Moving beyond transactional interactions to create trust and meaningful connections.
Empowering Sales Teams: Equipping your teams with the tools and confidence to excel—no more “winging it.”
Understanding Customer Needs: Identifying whether your customers prioritize cost savings, innovation, or something else entirely—and showing you how to deliver it.
Turning Strategy into Action: Bridging the gap between big-picture vision and tangible results.
A key focus for CJConnect is helping businesses answer crucial questions:
Does your customer truly value what you offer?
Are you seen as a trusted partner, or simply a commodity?
How do you better align your value with their needs and expectations?
By understanding where you fit and what you bring to the table, you can build more effective plans, foster stronger partnerships, and grow your business with intention.
What’s Next?
I’m excited to launch CJConnect to help businesses strengthen their customer relationships and build the structures and processes needed to connect effectively.
To share my insights and spark new ideas, I’m committing to publishing a regular article right here, and on LinkedIn. These posts will cover practical strategies and thought-provoking topics to help you navigate the complexities of B2B relationships.
If this resonates with you, I’d love to hear your thoughts. Stay tuned for more updates and let’s connect!